Last week I attended a fantastic conference organised by Communicate magazine on the communications lessons from the 2012 Olympics. I tweeted quite a bit of it so pulled together some of my tweets along with tweets by other delegates and speakers into a quick Storify of the #CommsLegacy conference.
[<a href="http://storify.com/stuartbruce/communications-lessons-from-the-london-2012-olympi" target="_blank">View the story "Communications lessons from the London 2012 Olympics" on Storify</a>]<br /> <h1>Communications lessons from the London 2012 Olympics</h1> <h2>Thanks to all the Communicate team and all the fantastic speakers at yesterday?s London Olympics 2012 #CommsLegacy conference. One of the most interesting and engaging conferences that I?ve attended in a while. I?ve pulled together a quick Storify of some of the tweets capturing key moments.</h2> <p>Storified by Stuart Bruce · Fri, Nov 09 2012 05:08:40</p> <div>And we?re off? @Communicatemag editor #mollyhpierce is first off the blocks at #commslegacy conference http://pic.twitter.com/5i8yoAcoThe IC Crowd</div> <div>#commslegacy Olympic brand launch boosted the importance of digital media. It was the biggest story for 2 days!Samantha Hill</div> <div>LOCOG search analysis showed people searched for Olympic medal count not medal table so changed language appropriately #CommsLegacyStuart Bruce</div> <div>Great first session from @alexbalfour2012 at #CommsLegacy on the digital Olympics, really interesting dataMolly Pierce</div> <div>Coca-Cola?s used digital platforms for internal comms on London Olympics 2012 ? geographic challenge "it?s just in London" #CommsLegacyStuart Bruce</div> <div>#commslegacy Ed Knight talks about Coca Cola employees who were chosen as torch bearers because of their community/fundraising workSamantha Hill</div> <div>View from my seat at the #commslegacy conference. Ed Knight from Coke currently talking. http://pic.twitter.com/8Ydt9UbsAndrew / Communicate</div> <div>RT @stuartbruce: Bit sinister that Coca-Cola?s knows who the ?not engaged? 10% of employees are and told their managers #CommsLegacyArun Sudhaman</div> <div>Kurt Mueller ? what Grainger plc got from sponsoring 3 paralympians. #commslegacy http://pic.twitter.com/zK0XtmvaAndrew / Communicate</div> <div>Fascinating session by @alexbalfour2012 on LOCOG?s success deliveing a digital Olympics. Web traffic alone x3 of BBC and NBC #CommsLegacyJames Hillier</div> <div>The charming & Olympic @katewalsh11 humouring me by letting me wear her medal. Others get chance later #commslegacy http://pic.twitter.com/eQff8gZuAndrew / Communicate</div> <div>Royal Mail almost didn?t do the gold postboxes because they thought people may think it was naff. #london2012 #commslegacyQuezia Soares</div> <div>#commslegacy event: Royal Mail were able to get stamps in Jade Jones? local post office within 12 hours of her winning Olympic Gold!andy rice</div> <div>Royalmail?s gold post boxes to remain gold. Great legacy for athletes and Britain as a whole. #CommsLegacyMark Mylam</div> <div>Arrrggh @RoyalMailNews? Abby Gutchkelch just ruined brilliant presentation with final slide on AVEs! Shocking #CommsLegacyStuart Bruce</div> <div>The slides from @Communicatemag #commslegacy event will be available to access here in the next couple of days: http://communicatemagazine.co.uk/legacyThe IC Crowd</div> <div>Interesting to hear how Royal Mail managed media storm around Paralympian?s gold stamp issue #CommsLegacyMark Mylam</div> <div>Abby @royalmailnews discussing Paralympic stamp furore currently #CommsLegacy great eg of responsive listening and agile commsMolly Pierce</div> <div>Whole @RoyalMailNews measurement slide very weak, which is a shame for such a fantastic campaign #CommsLegacyStuart Bruce</div> <div>Stuart Ross from TFL; "we did not tell people to stay out of London". Encouraged travelling other routes / times instead. #CommsLegacyMark Mylam</div> <div>The #commslegacy conference looks really interesting this morning. Would have like to had been there. Great to see @tflofficial represented.Chris Reed</div> <div>4.75 million passengers on Aug 7. Busiest in tube history. Some other staggering achievements from Tfl. V. impressive. #CommsLegacyMark Mylam</div> <div>G4S stole TfL?s thunder during #London2012 ? and stole the negative media coverage About Stuart Bruce International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
Source: http://stuartbruce.biz/2012/11/communications-lessons-from-london-olympics-2012.html
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