Pretty Penny is a newly launched couponing startup, targeting a young, female audience - specifically the fashionistas and professionals who do a lot of their shopping online. The company, currently operating in bootstrap mode, offers its users a browser add-on that identifies the retail website a user is visiting, searches for relevant coupons and offers, and then presents those in a clean and simple user interface.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/Y5URKaNH3q4/
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