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Source: http://ozdrivebuyz.com/miss-congeniality/

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Walgreens: Facebook Isn?t a Social Strategy

When agencies tell war stories, one common one is how a client came to them to ask, ?What?s our Facebook strategy?? OK, it might be, ?What?s our Facebook and Twitter strategy???Social media has fallen into a check-the-box mindset for many brands and agencies. Set up a Facebook page, maybe buy some ads to build a fan base, do updates. Rinse. Repeat.

Walgreens wants to think differently, according to Adam Kmiec, the brand?s director of social media. For instance, its recent Foursquare promotion tied in with a scannable coupon to close the loop back to sales. Kmiec explained the pharmacy chain?s approach to social media.

Do you think Facebook is going to make brands pay more to connect with fans there?
Social media creates an efficiency, but it?s not free. The recent changes announced by Facebook at fMC are signs that Facebook is maturing as a business and that companies will need to start thinking of Facebook as more than wall posts and likes. Ultimately, if there?s one thing we?ve seen with social media, the best content will always rise to the top.

How do you think Facebook?s recent changes are going to affect Walgreens?
I believe in our strategy and focus. The recent changes outlined by Facebook at fMC are opportunities. But not every opportunity is applicable for every company. For an established company like Walgreens, we see Timeline as a way to make the past just as important and interesting as the very recent present. Brands with a strong heritage will be able to leverage Timeline to create more meaningful dialogue and develop more of an emotional connection with fans. I?m also excited that we?ll be able to directly communicate/message with our fans. This could enable us to extend Walgreens Social Care and better help our customers.

Do brands confuse their Facebook strategy with their social strategy?
It?s easy to become laser-focused on Facebook. They?re the largest player. But just because it?s the largest doesn?t mean it?s the best for your business. This is where having a strong strategy is critical because it allows you to pivot quickly as changes happen. We?re focused on what works, not on what?s the biggest.

From a retail perspective, how has the proliferation of mobile and social brought about the need for a genuine redefinition of what online shopping really looks like?
I?m not sure it?s about the tools as much as it is about consumer behavior. Organizations like Walgreens have always focused on understanding our customers and patients. When you have a firm grasp on how your customer wants to connect with you, it becomes easier to figure out how to provide value.

What is Walgreens doing to understand how different customer segments engage online, and how does the company coordinate this knowledge with other channels to create a seamless cross-channel experience?
I can?t reveal a lot of the secret sauce here, but collaboration only works when the culture appreciates, supports, invites and embraces collaboration. While we all have individual goals by team, we?re more focused on the goals of the company. Focusing on the bigger picture, focusing on Walgreens as a whole, removes barriers and fosters an environment that believes in sharing.

Source: http://www.digiday.com/social/walgreens-facebook-isnt-a-social-strategy/

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NCAA March Madness Live app comes to iOS, Android by tourney tip-off

Following in last year's steps, the NCAA and Turner Sports have taken the wraps off their March Madness 2012 goodies for handsets, slates and PCs. Though, unlike its 2011 variants, you'll now have to part ways with a one-time $3.99 charge in order to catch your favorite college team in action. Paying such a fee will give you an all-access ticket to watch every game during the tournament, which gets rolling this Tuesday, March 13th. Moreover, you'll also be able to customize channels to your viewing pleasure, test your knowledge in live trivia and check out how the bracket's shaping up. The action-packed March Madness Live app is available now to folks on iOS, with the Android version coming to "selected" devices by the time the tourney is underway.

Continue reading NCAA March Madness Live app comes to iOS, Android by tourney tip-off

NCAA March Madness Live app comes to iOS, Android by tourney tip-off originally appeared on Engadget on Fri, 09 Mar 2012 01:56:00 EDT. Please see our terms for use of feeds.

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Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/GWFgXHW9S5M/

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Facebook and Social Media - The Next Marketing Opportunity

Social media is the only place you need to be to target your customers.

http://tinyurl.com/cashingwithfacebook

Social media is the only place you need to be to target your customers.

http://tinyurl.com/cashingwithfacebook

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Guerrilla Mom: No soup for you!

???? The food situation in our house is putting a real stress on our marriage.
???? By the food situation, I mean of course, that Lucien is the only one that gets fed anymore.

???? If being responsible for providing three square meals a day for a toddler has taught me anything, it's this;
adults don't require three square meals- ever.

???? At least I don't.? I'm not sure I ever will. ? Keeping a fridge stocked with enough booty for three? meals a day is almost impossible.? Especially in New York, where shopping involves also carrying all that crap home- and if you're me- up three flights of stairs. ?

???? Unfortunately, children can't sip coffee all day- and subsist on some pathetic meal, thrown together at 10 pm with whatever happens to be hanging around the fridge.? Also unfortunate, is the fact that my husband can't seem to do that either.? So I've been forced to change my habits.? I have to get to the grocery store at least once a week.

??? Getting to the grocery store once a week means that Lucien eats great- but not really anyone else.? I don't have enough time or energy to shop, or carry anything for anyone else. ? For breakfast,? he'll have? a whole wheat waffle with honey, or some Greek yogurt and fruit, or a cheese omelet.? His lunch consists of some manner of pasta with vegetables,? a ripe avocado and bananas.? And his dinner is usually a glorious mixture of fish, fresh veggies and potatoes.? He's quite the gourmand.

?? You know what I had for lunch today?? A handful of elbow pasta that I picked off of the floor after Lucien deemed it unworthy, and a half of an organic yogurt rice crisp bar for toddlers.? And apparently toddler food is fattening as fuck, because I'm not even losing any weight on this rejected-kiddie-food-starvation-diet.

?? My husband is getting pretty annoyed by this scenario.? He too, would like a home cooked meal every once in a while.? Pre-baby, we had this thing people refer to as "disposable income."? We would use it to have gourmet meals delivered to our house, several times a week.? It was awesome.? It is also a thing of the past, much like going to a movie, or going anywhere together at all-for that matter.

??? These are the types of things that people refer to as "extra stresses on a relationship" that happen after you have a child.? In the past, if my husband mentioned that we were running low on groceries, I'd probably just put in on my to-do list for the following day.? Now, a similar exchange goes something like this:

Husband:? Wow.? We really need groceries.
Me:? I'm not sure if you know this- but you actually don't need to have boobs to get into Pathmark.? They let men in, too.

Or:

Husband:? Wow.? We really need groceries.
Me:? I just went shopping today.
Husband: You bought Yo-baby's, sweet peas, elbow pasta, bananas, canned pears and "little fishies" fish sticks.
Me:? You can't fashion a meal out of that?


Yes, the food situation is putting a stress on our marriage.? But that's all I can say about it- the fish sticks are ready, and I'm exhausted.

Source: http://guerrillamom.blogspot.com/2012/03/no-soup-for-you.html

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Google Play must compete with Apple, Amazon for content marketing

It?s already been quite a week in the mobile world, with significant developments coming from both Android and iOS. Stealing a bit of Apple?s thunder, Google revealed Google Play, the new Android Market, just before Apple?s annual event kicks off today. With expectations for the next gen iPad to be revealed today, both Android and iOS emphasize their respective content marketplaces, growing around a broad selection of devices, apps and more.

Google Play?s release is more significant in concept than changes made to Android?s actual marketplace, accentuating the variety of content available to mobile users. It?s a branding move, extending the mobile content experience beyond apps to include Google?s e-bookstore, movie house and music service. Yes, these things were already wrapped into the Android Market, but it?s all a little more integrated now. Buy a game on your desktop, and you?ll find it available on your smartphone. Your content is centralized in one place, regardless of what device you?re using.

A push for premium content purchases

The revamped Google Play is competing with the iTunes App Store and the Amazon Appstore in a whole new way, reiterating the content angle and presenting a cohesive marketplace to encourage purchases. But with the possible unveiling of the iPad 3 today, Apple may be upping the ante on its content offerings as well. A new Catalogs category was introduced to the App Store last night, hinting at a possible announcement related to interactive catalogs on the iPad as part of Apple?s big event. While the Catalogs launch seems to be premature, considering it has no popular apps listed and has yet to appear in all categories for the App Store, it?s conjectured that Catalogs may be a way to show off the Retina Display expected for the next gen iPad. Apple?s made quite an impact in digital retail, completely revolutionizing how we buy media, from music to publications, reshaping industries around a mobile-centric distribution channel.

Now that we?ve established Android and iOS and dominating players in the OS realm, the battle moves on to mobile content marketplaces. And for good reason. Mobile content usage is up on both Android and iOS, with 74 percent of U.S. mobile subscribers using text messaging on their device, up 2.8 percentage points since January 2012, while 48.6 percent downloaded apps (up 4.8 percentage points), reports comScore. Browser usage is also on the rise, increasing by 4.5 percentage points to 48.5 percent of mobile subscribers, while gaming occupies 31.8 percent, up 2.6 percentage points. And mobile music? It?s up 3.3 percentage points, taking up 24.5 percent of the mobile market.

Android-Apple peace talks?

But perhaps the biggest ?change? in mobile news this week (so far) is Apple?s softening heart. Apple is reportedly negotiating licensing deals with Android manufacturers, taking a cue from Microsoft to merely earn royalties from patent use instead of redundant court battles. The Register attributes Apple?s latest tactic to Steve Jobs? death, saying the path is now clear for Apple-Android peace talks. Apple could earn up to $15 per Android device sold, extending the iPhone maker?s potential revenue far beyond its own limited device lineup. It could also put increasing pressure on Android OEMs, which may have to increase device prices to cover the rising licensing costs to competing platforms.

Source: http://www.androidapps.com/tech/articles/11263-google-play-must-compete-with-apple-amazon-for-content-marketing

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Novel follows one woman's quest for love into dangerous territory ...

(PR NewsChannel) / March 6, 2012 / MELBOURNE?

"Retribution & Trial" by Dr. Jill Parris

Family drama ?Retribution and Trial: A Love Story? (ISBN 1468158457) takes readers through the whirlwind romance of country girl Shelly and the charming Paul. Author Dr. Jill M. Parris creates a love story that is as passionate as it is troubling while revealing the dark truth behind many compulsive relationships.

When Shelly meets Paul, she is won over by his charismatic personality and all that he has to offer. He woos the young girl from the country, enveloping her in his world. Before her life is consumed by her new romantic interest, Shelly attempts to take control of her life again and fails.

Parris takes readers through the honest and heartbreaking portrayal of a relationship fueled by obsession, compulsion and addiction. From marriage to children to an inevitable separation, she depicts the many dynamics of romantic relationships while inviting readers to explore their own attitudes toward abuse.

Parris believes ?Retribution and Trial? will strike a chord with readers who may have dealt with abusive relationships of their own or who have seen their loved ones go through their physical, emotional and mental trauma. She hopes her novel with its themes of family relationships, psychological trauma and drama will inspire the reader to think about their own relationships and the impact tragedy has on their loved ones.

?Retribution and Trial: A Love Story? is available for sale online at Amazon.com and other channels.

About the Author: Jill M. Parris, Ph.D., works at the Ecumenical Migration Centre, where she focuses on the family relationships of recently arrived humanitarian entrants. She previously managed counseling and welfare service at Relationships Australia and the Wesley Mission. She migrated from her native Africa to Australia over three decades ago. She has written and self-published two books recently and is working on a third about a man who escaped Uganda. Parris has been married for 43 years and has two adult children.

MEDIA CONTACT
Dr. Jill M. Parris
Email: ? ? ? ? ??jill.parris@gmail.com
Phone: ?? ??? ?+61434 094377
Website: ? ? ?www.jillparris.com

REVIEW COPIES AND INTERVIEWS AVAILABLE

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The views and opinions expressed in this press release do not necessarily represent the views and opinions of CreateSpace or its affiliates

Direct link:??http://www.prnewschannel.com/2012/03/06/novel-follows-one-womans-quest-for-love-into-dangerous-territory/ SOURCE:??Dr. Jill M. Parris

This press release is distributed by PR NewsChannel. Your News. Everywhere.

Source: http://www.prnewschannel.com/2012/03/06/novel-follows-one-womans-quest-for-love-into-dangerous-territory/

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